Messaging for Mitt

• Posted by Judson Phillips on April 29, 

Does Mitt Romney really want to win the Presidency? He keeps showing up for Debate Club when this is Fight Club.   The first rule of fight club is not that you do not talk about fight club.  The first rule of fight club is that you win.

Does Mitt Romney really want to win? 

Who knows? 

But if Romney wants to win, he had better get on message quickly.  He had better learn messaging.  

Here is messaging for Mitt.  I hope he is taking notes. 

First, Barack Obama is not a nice guy.   Quit saying that.  No anti-American Marxist is a nice guy.   You say he is a nice guy and he says you are an uptight jerk, born with a silver spoon in your mouth and you want to see Americans fired, starved and have all of their rights stripped away. 

What? 

If you start with the premise that he is a nice guy, you lose.  The drive by media and Madison Avenue are working overtime to help Obama win the popularity contest.  You won’t.  

But then again, you don’t need to. 

Tip O’Neil said, “All politics is local,” and you do not get any more local than the individual American and his or her economic situation. 

Quit saying that we are in economic recovery.  We are not.  This is the Great Obama Depression.  Make him own the economy. 

You are not offering us a conservative alternative.  Your message is that you can manage the nation better.  First, your message sucks.  But if that is going to be your message, then you must make him own the Great Obama Depression.
That should be your talking point.  Every time you start talking about the economy, that should be your tagline.  If the economy is recovering, even slowly, what the hell are you offering us? 

Right now, this is the Great Obama Depression.  If we calculated unemployment today, the way we did back in the first great depression, unemployment would be 17%.  One out of every two college graduates cannot even find a job.  The last time the Republicans controlled the government, 90% of college graduates found a job 

This is not hard.  It only takes a little discipline and the willingness to fight.  Your big problem is that you have a serious case of “Member of the club syndrome.”  

You treat Obama and the other Democrats as “members of the club.”  The club is of course, the governing class.   John McCain made that mistake, as did Bob Dole before him.   He will not show you the same courtesy so why d